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Pidex Re-Branding

A new age of outstanding restaurant branding has arrived.

Here's to defying norms, savoring distinctive tastes, and toasting to the mastery of Turkish cuisine. Take your taste buds to new heights in your dining experience!

Services
Branding, Logo, Stationery, Strategy
Client
Pidex Restaurant
Year
2022
Website
pidex.com.tr
Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Bringing back visitors to the world of craft beer! Such an exciting journey!

Bringing back visitors to the world of craft beer! Such an exciting journey!

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A bold new taste. East tradition meets fast innovation.
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